If a picture says 1,000 words, then a video says 10,000; maybe more. My company, H2O Pools, started our video marketing campaign last summer and it has helped bring in new leads, sell new work, and build our brand awareness.
This is just one of the 3 professional videos showing some of our work.
It is possible to spend a tremendous amount of money on a project like this, but it is not necessary. We work with Brendan, the owner of RE Visuals.
He is a one man show, and his work speaks for itself. Plus, he manages to keep the costs down by doing all of his own videography and editing, as well as producing all of the music, which is original. We didn't have to pay any royalty costs.
I have seen videos that were done by large production companies, and they cost around $20K-$40K for a video of this magnitude. There is a difference in the quality, but not enough to warrant a cost that is literally 10x what I paid.
They videos get the points across, in a very short amount of time. The viewers get a sense of what we are capable of doing and this builds an interest in our company. I haven't ever sold a new pool solely from someone watching the videos, but I have gotten in the door because of them. They took some effort and time to make, but the R.O.I. is well worth it.
Whatever your small business is, there is a place for video marketing. It makes a difference to have a pro doing the work, vs. shooting footage with a smart phone. The professionalism translates into higher quality leads, and more profitable work.
This is just one of the 3 professional videos showing some of our work.
It is possible to spend a tremendous amount of money on a project like this, but it is not necessary. We work with Brendan, the owner of RE Visuals.
He is a one man show, and his work speaks for itself. Plus, he manages to keep the costs down by doing all of his own videography and editing, as well as producing all of the music, which is original. We didn't have to pay any royalty costs.
I have seen videos that were done by large production companies, and they cost around $20K-$40K for a video of this magnitude. There is a difference in the quality, but not enough to warrant a cost that is literally 10x what I paid.
They videos get the points across, in a very short amount of time. The viewers get a sense of what we are capable of doing and this builds an interest in our company. I haven't ever sold a new pool solely from someone watching the videos, but I have gotten in the door because of them. They took some effort and time to make, but the R.O.I. is well worth it.
Whatever your small business is, there is a place for video marketing. It makes a difference to have a pro doing the work, vs. shooting footage with a smart phone. The professionalism translates into higher quality leads, and more profitable work.
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